“Your marketing results can be no greater than your marketing plan is sound. That may seem to be an axiomatic statement, but it is true.”
Inspired by Napoleon Hill – Think and Grow Rich
“The customer experience is the next competitive battleground.”
Jerry Gregoire, former CIO, Dell Computers
“It’s okay to talk about your business, your solutions, and your company in your brochure, but if most of the copy is about your services and not about client issues, you’re likely to trigger the impression that you’re basically interested in selling your services.”
Ari Galper
“Commitment is an act not a word.”
Jean-Paul Sartre
“Courage is necessary to make being and becoming possible.”
Rollo May
“What I like most about change is that it’s a synonym for ‘hope.’ If you are taking a risk, what you are really saying is, ‘I believe in tomorrow and I will be part of it.’”
Linda Ellerbee
“A brand it no longer what we tell the consumer it is – it is what consumers tell each other it is.”
Scott Cook
“It’s not what you don’t know that will hurt you. It’s what you think you know that just ain’t so.”
Satchel Paige – Baseball Player
“Fear and self-doubt plague all of us. To the degree you can overcome your insecurities, you will experience freedom to be yourself and reach your full potential as an entrepreneur.”
sales expert Grant Cardone
“The mass market has split into ever-multiplying, ever-changing sets of micromarkets that demand a continually expanding range of options.”
Alvin Toffler 1928-, American social commentator in Powershift (1990)
“Every word, sentence, and headline should have one specific purpose – to lead your potential customer to your order page.”
Shelley Lowery
“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.”
Lee Iacocca
“Don’t underestimate the value of beginning a headline by naming the people you want to reach.”
John Caples
“The written word is the strongest source of power in the entire universe.”
Gary Halbert
“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”
David Ogilvy
“In good times people want to advertise, in bad times, they have to.”
Bruce Barton, co-founder BBDO (Batten Barton, Durstine and Osborn) Agency
“Promise, large promise, is the soul of an advertisement.”
Samuel Johnson
“Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe?”
Jim Kukral, Marketing Speaker, Author of Attention
“Loving your customer boils down to one thing – creating an almost fanatic sense of loyalty in your customer such that they wouldn’t think of buying from anyone else.”
Brad Antin
“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”
Leo Burnett
“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.”
Brian Tracy
“Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.”
Leo Burnett
“Your business gets stronger and stronger as time passes because you build long-term relationships with more and more customers.”
Rich Schefren on Long Marketing Nurturing
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”
David Ogilvy
“By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.”
Ardath Albee
“What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.”
Jim Stengel
“Top-flight sales copy is never a cost. It’s a profit center.”
Clayton Makepeace
“Advertising is selling Twinkies to adults.”
Donald R. Vance
“Instead of one-way interruption, web marketing is all about delivering useful content at just the precise moment that a buyer needs it.”
David Meerman Scott
“Marketers need to build digital relationships and reputation before closing a sale.”
Chris Brogan
“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”
Sergio Zyman
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
David Ogilvy
“Advertising is the life of trade.”
Calvin Coolidge
“Unless your campaign has a big idea, it will pass like a ship in the night.”
David Ogilvy in Confessions of an Advertising man
“Now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.”
Phil Knight, CEO Nike
“We’re obviously going to spend a lot in marketing because we think the product sells itself.”
Jim Allchin
“Many a small thing has been made large by the right kind of advertising.”
Mark Twain
“Marketing takes day to learn. Unfortunately it takes a lifetime to master.”
Philip Kotler, 1931 -, US marketing guru
“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does”
Stuart H. Britt, US advertising consultant
“Half the money I spend on advertising is wasted, and the problem is I do not know which half”
Lord Leverhulme 1851-1925, British founder of Unilever and philanthropist
“What happens online is you are constantly dealing with invisible audiences.”
Danah Boyd, Social Media Researcher, Microsoft
“Business has only two functions – marketing and innovation.”
Milan Kundera
“Affiliate marketing has made businesses millions and ordinary people millionaires.”
Bo Bennett
“If it doesn’t sell, it’s isn’t creative.”
David Oglivy
“In marketing you must choose between boredom, shouting and seduction. Which do you want?”
Roy H. Williams
“Money coming in says I’ve made the right marketing decisions.”
Adam Osborne
“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old fashion advertising.”
Craig Davis
“Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.”
John Battelle, Journalist
“Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.”
Aaron Wall, Author of the SEOBook Blog
“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.”
Joe Pulizzi & Newt Barrett, Author of Get Content Get Customers
“The way you can understand all the social media is as the creation of a new kind of public space.”
Danah Boyd – Social Media Researcher, Microsoft
“More contact means more sharing of information, gossiping, exchanging, engaging – in short, more Word of Mouth.”
Gary Vaynerchuk – Author of “The Thank You Economy”
“Video is just one part of a marketing plan. It fits certain messages & people better than others.”
Steve Garfield – Videographer and Video blogger & Author of Get Seen
“Your culture is your brand.”
Tony Hsieh, CEO, Zappos.com
“Don’t be afraid to get creative and experiment with your marketing.”
Mike Volpe, CEO Hubspot
“In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business”.
Marcus Sheridan, Author of the Sales Lion Blog & Marketing Speaker
“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they KNOW and TRUST”
Malorie Lucich, Facebook Spokesperson
“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”
Guy Kawasaki, Former Chief Evangelist, Apple Inc.
“The next time you hear a social media myth, question it. Ask for the proof, and ask out loud.”
Dan Zarrela, Social Media Scientist, Hubspot
“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.”
Darren Rowse, Founder, Problogger